Why would you want to create your own story as a musician? The answer is to sneak out under the oppression of the musical industry and stand out with the unique gift you have.
Why would you need to create your own story
Telling your story makes you relatable and audiences just love the personal connection to you and your music
Creating your story brand is called content marketing in today’s world as opposed to self advertisement. It is actually 62% cheaper and three times faster than promotional campaigns and advertising.
Furthermore, it doesn’t consist in advertising a list of your achievements, but rather focuses on personal and individual traits that people can resonate with. Relating to you and your story will help them see their own story and give them hope.
So let’s have a look at this vital element marketing your talent: Create your own story and tell it effectively. Learn how to do that in a charismatic, artistic and effortless way while becoming more clear about why you do what you do and why you should do even more of it!
What are the attributes of a good story
To create your own story effectively, let us have a look at the structure of great stories. They all have similar elements from ancient Greek Tragedy to Opera and Hollywood movies. Our brains are just wired to be receptive to its characteristics.
They usually consist of three parts, acts or episodes ending in victory or tragedy. Of course, we are interested in victory!
Furthermore, they might have an introduction and passages linking those building stones or commenting on them. But the basic structure does not change:
We start with a huge loss, an accident, a dramatic situation with an important impact. This leads us to doubt and struggle, delaying the good parts in our lives or even nearly blocking them completely.
In our case, the good outcome that was hindered, is our dream of living from our musical talent. We are protagonists in the story and meet pretty soon our antagonist(s), someone or something working against us.
Fortunately, there also is a friend, sage or positive influence keeping us and our dream alive. You will be surprised how many people can resonate with this.
Wait, this is not the end! – create your own story effectively
Luckily something positive happens, we meet someone, read a book, hear something on the radio, anything that catalyses good momentum and helps us reach up. Obviously, there are still going to be struggles, but our doubts subside and we feel hope again. We might be ridiculed or rejected, but they are moments that we know now that we can overcome. Our catalyst moment has given us the belief and energy to rise above those limitations, the inspiration to effective action and life change.
This is what most people are still waiting for. Hearing about your little victories to overcome the adversities installs new hope in them. Now they not only know what happened to you, but now they see themselves in you. Many of the things have happened to them too. This is a human. They will feel hopeful. If you can do it, they can do it too!
This is where your gift and talent becomes relevant to them. Most of them are in act two and are close to giving up. So they need a leader. It is not about you, but about them!
You do not need to have achieved the big end victory, it is enough to be currently living act three to inspire your audience.
Find out more how to build your story and be guided through it step by step on the Professional ARTIST Pathway.
If you wish to read an example story, please refer to the following article ——->
How to tell your story effectively
Appealing and educational story telling
Some storytelling fundamentals to create more and better stories with less effort. Actually telling a good story is natural to you! So it won’t be hard to implement the following:
Visualize your story and walk your audience through it. Let those visions come to life by giving details.
I used to be a tour guide to be able to pay for my education and that helped a lot. I learned that your personal connection to the topic makes it more interesting. Often the tourists remembered my passion and that they would feel passionate too, but forgot some dry facts. They remember the feeling of living through certain stories with detailed descriptions of where and when. If you describe the main characters of your story with more detail, not exhaustively, but some gesture or trait that might have a strong emotional connotation. Just visualize those characters and pick the first thing that sticks out in your memory. Use fewer words, but describe and imitate gestures or actions.
Another good idea:
Using dialogues by playing them out is also a very powerful tool in story telling. This way you can walk them through and they can build their own connection. This will lead them to relate to your personal events, as if they were their own and your bond is created. To strengthen it, use descriptions of all the senses, by telling how something smelled, what it sounded like and so on. In the musical environment it might be especially important to say how things sounded to you.
Finally, but not least, you are used to being on stage. You know that there are different spaces on stage for performing and talking and you should make use of them. A spacial description of the chronological order, like standing further to their left for older events, might also help you to catch their attention and keep it.
“Let me take you on a journey….” This is how you might begin.
Go back to a specific date and describe your visualization.
You walk to the story space and into the past section of the stage.
Use your stage experience, and all its spaces. You can do the same on video. Make sure whether you have the mirror function on to know which side to step to on your imaginary timeline.
For more in depth information see the free webinar Professional ARTIST Pathway.
Creation of your artistic story brand – create your own story
Do not reveal everything at once. Wait till later to create some suspense. It is a very powerful technique in story telling.
Step out of the millions and be unique! Think about who the actors in your story are and start writing it out.
Ask yourself these relevant questions: Who are the antagonists, what was the delay, what are and were the doubts. What did you do to get on top of it? Who helped you and could be described as the sage?
What is the catalyst moment in your life? A book, meeting a person? After deciding what to do, who ridiculed you, who made it all the way harder?
What were the obstacles, what were the victories? Maybe not big ones, but even small ones….every one has an Act 3!
You do not have to be way ahead of your audience, you can inspire them already with little jewels of small victories. You are on your way of living by sharing your musical talent with the world.
Start writing now, you can change it and improve it anytime you like.
Also, read my example article here, it will give you more clarity as to how those aspects of a good story are woven together!
Start telling your story as soon as you can
You can always start telling your story, as long as you live, it evolves and you can share it step by step and inspire others to do the same. So you can slowly advance on your way to living your music life. Connect and inspire! This is the idea behind telling your story, not a list of achievements.
Make your music relevant to them by making it relevant to yourself. If you create your own story, you gain a lot of insight into your own life and understand why you do what you do.
This helps people to relate to your music as well. The time when it was enough to have played here and there and won a few prizes, “just” play flawlessly and disappear as a person behind the musician, the perfect performer, those times are becoming more and more extinct.
No reason to despair – the Professional Artist Pathway got you
In this century we want to know why we should listen to you. Why we would want to be part of one of your live performances, why it is so uplifting when we are offered the possibility to engage with your gift. It is not enough just to wonder about your perfection. Our human nature longs for a story, a loss, a struggle, a catalyst moment, more struggle and then victory.
We desperately want to live that through you.
So, get up and create your own story! Think of it when you play, tell it during your concerts or organization of masterclasses. Whatever you choose to do with your talent, tell people why. Let them know, that there is a way, for you and for them.
Thank you very much for reading this article. I hope you found some interesting insights and new ideas.
If you found any value in this article, please leave a comment below and like our YouTube videos!
For an example of how to create your own story, read my article on Duo Fantasie.
Best wishes for your success,