The 21st century has given us something new and valuable, the broad use of the Internet and Social Media. But to stand out we need to create ourselves a brand, a story that makes us unique, with qualities and struggles. This is what I mean by Branding Yourself As A Musician.
Fortunately, there are ways to learn that and not only survive, but thrive as musicians.
Wouldn’t it be just fantastic to play what you want, when you want, where and with whom you want?
There is a way. And it starts with creating awareness that you exist.
Branding yourself as a Musician
This also takes some work on yourself and before others can become aware of your existence, you need to become aware of what you can offer. There is a Pathway to understanding and doing that right, which is taught in the Professional Artist Pathway.
It is so profound and helpful that I felt the need to write an article about the great teachings of Dmitri Badiarov, whom I thank for my financial independence as a classical musician. It is incredible what he overcame. But as many of you know, great suffering can bring forth great strengths and ideas. And above all the wish to help. We all know that many of us professional classical musicians in the old system, with agencies and managers, are condemned to a life close to the poverty line.
This is unbelievable, thinking of how much time, effort, life and money we invested in our training. But the training is still from the old music industry that crushes musicians. How to learn new skills to make all that you have learned and trained for worth it?
Join this free 90min online class and find out more. It will blow your mind!
Creating a tribe of followers using free social media tools
I learned how to tell my story, create my identity and tell the world about it. It is hard in the beginning, because somehow we feel like traitors to our classical profession. But we are not. Even more so, we can bring our music into today’s world! There is a place for just every one, because we are unique.
In addition to branding yourself as a musician, this is difficult as well to digest.
As classical musicians we are trained to fit in perfectly, to disconnect from anything personal and perform flawlessly. I am not saying this has no value nowadays. In fact, quite the opposite. But we can also bring to life the musician behind the musical performance. Start explaining our repertoire in a professional but also personal way. Add the personal touch and connection with the audience, that we tried to not engage in before.
But now we can, and we should! There is a wonderful course just to leave our comfort zone, play even better but also become our own directors. I am still fascinated by it and deeply grateful to the Professional Artist Pathway.
It shows a bullet proof way to overcome the status quo of the financial music industry where musicians are the last to benefit.
Take your fate into your own hands
Not only by Branding Yourself As A Musician, but even more so, use that brand and deliver value of your teaching and playing to places you would have never imagined.
It is in your own hands. You can become part of the statistics
(The Strad, Musician’s Union) according to which
- 65% of musicians are in depression,
- 71% suffer from anxiety,
- 60% not earn anywhere enough,
- 60% consider giving up after 30 years in profession and
- 48% are victims of abuse at the workplace
This seems like a huge problem in the industry to me. To me it is clear that I do not want to become a number in those stats but would rather put in some more work and learn new skills to be recognized for my musical talent.
The question is how? Join this free 36 min webinar to find out!
Become your own agent
This might seem scary. But it is actually freedom, musically and personally speaking. Wouldn’t you want to find out how that is possible and listen to someone who has done just that and helped so many of us to follow through?
When we are professionals in music, and we are kind of serious about music, we want to adapt to what’s happening in the world. Because if we don’t, we are then a bit like dinosaurs? But it does not have to be so. It’s just how they teach us at Conservatoires.
How Musicians, Instrument Makers & Teachers, Can Get Premium-Paying Audiences, Clients & Students WITHOUT Having To Leave Their House.
For more information about how to write your own story brand and why you should do that, read my article HERE.
Create your own musical reality
When you have created a tribe of interested followers, it is time to set up your musical life for success. In the Professional Artist Pathway you also learn how to create the life you want and produce concerts and masterclasses to provide for that life just in the amount you dream of. It is possible. But it needs a new mindset, a group of like-minded musicians to hold you accountable and for you to step out your comfort zone. It is not easy, but if I can do it, so can you!
Learn how to organize concerts, decide the programs, venues, colleagues and income. Be fascinated by having your talent finally recognized like you deserve it. You might just wish to help others as well and teach your very own practice method in masterclasses. Enough with the breadcrumbs!
Step up for yourself and live your dream-by branding yourself as a musician
It is a question of learning how to find an audience that values you and supports you. With the internet this is more than possible and you would be a foul not to learn how to connect to your tribe. It is out there, it just doesn’t know you exist.
Don’t be afraid, it has not so much to do with selling and everything with becoming a more complete musician connecting to the audience you can actually deliver value to that they will be thankful for.
You are welcome to join this free online masterclass and discover for yourself.
And your life is about to change.
Don’t you want to feel excited about getting up, studying for your very own concert? Connecting to colleagues that you have always wanted to play with and creating your own audience?
I am, every day, and wish for nothing more than offering a guided step by step pathway to this extraordinary life of yours that you will unleash!
The stats are waiting…..